by Pam Campagna | Feb 1, 2017 | Business Trends, Inbound Business, Selling
In my first post on the sales and marketing alignment topic, I shared an alignment checklist that I’ve created and refined over the years. My third post in the series discusses how to understand MQL-to-sales opportunity metrics and issues. The marketing-to-sales lead...
by Pam Campagna | Oct 1, 2016 | Leadership, Selling
In my first post on Sales and Marketing Alignment, I shared a demand generation alignment checklist that I’ve created and continually refined over many years of marketing with a number of high-growth software companies. For quick reference here’s my 10 step Sales and...
