by Pam Campagna | Business Trends, Inbound Business, Selling
In my first post on the sales and marketing alignment topic, I shared an alignment checklist that I’ve created and refined over the years. My third post in the series discusses how to understand MQL-to-sales opportunity metrics and issues. The marketing-to-sales lead... by Pam Campagna | Business Marketing, Business Trends, Inbound Business
Recently, there’s been a great LinkedIn group discussion around key considerations for successful sales and marketing alignment. Alignment seldom happens by accident or because everyone wishes it. It requires true conscious competence and a commitment by all key... by Pam Campagna | Business Marketing, Entering a Foreign Market, Global Marketing, Inbound Business
At the TBK Consult Synergy Conference for independent management consultants in Lisbon 12-14 November, Pamela Campagna presented business development frameworks to help software companies get access to the North American market. PRLog – COPENHAGEN, Denmark... by Pam Campagna | Business Marketing, Inbound Business, Social Media Marketing
In this week’s post called “Marketing in 2014”, HubSpot comments that “A lot’s happened in the marketing world in the last few years.” That’s the understatement of the century, and a lot has happened in the last few decades. This week I attended HubSpot’s Inbound14... by Pam Campagna | Inbound Business, Life Lessons, Managing Yourself
Every April, my hometown of Hopkinton, MA – the start of the Boston Marathon – turns into an athlete’s village when tens of thousands of runners and spectators descend on our streets to make their way along the 26.2 mile course into Boston. In years past,... by Pam Campagna | Consulting, Inbound Business
Those of you who are familiar with BLUE SAGE know that we take a somewhat unique approach to business management consulting. In addition to the research, reporting and advisements of traditional consultants, we actually enjoy getting our hands dirty with execution...