As a business strategy and marketing consultant, I’ve always found the intricate interaction between organizational culture and strategy to be fascinating. Today, I’m excited to delve into a topic at the intersection of these domains: how businesses can...
An Interview with Pamela Campagna | President, BLUE SAGE Consulting, Inc. What do you most like about your job? Because I work with many companies and organizations, I’m able to carry what I learn from one situation to another. The variety and the constant...
The marketing-to-sales lead process should be simple. Marketing generates quality leads, sales happily accept them, deals close, the MQL to SQL (Sales Qualified Leads) conversion rate is almost 100%, and everything is terrific, right? WRONG! If marketing holds onto...
Successful sales and marketing alignment seldom happens by accident or because everyone wishes it. It requires true conscious competence and a commitment by all key parties. Over several posts, I’ll share a demand generation alignment checklist that I’ve created and...