by Pam Campagna | Business Strategy, Business Trends, Consulting, Managing Resources
An Interview with Pamela Campagna President, BLUE SAGE Consulting, Inc. What do you most like about your job? Because I work with many companies and organizations, I’m able to carry what I learn from one situation to another. The variety and the constant...
by Pam Campagna | Business Trends, Inbound Business, Selling
In my first post on the sales and marketing alignment topic, I shared an alignment checklist that I’ve created and refined over the years. My third post in the series discusses how to understand MQL-to-sales opportunity metrics and issues. The marketing-to-sales lead...
by Pam Campagna | Business Marketing, Business Trends, Inbound Business
Recently, there’s been a great LinkedIn group discussion around key considerations for successful sales and marketing alignment. Alignment seldom happens by accident or because everyone wishes it. It requires true conscious competence and a commitment by all key...
