As a business strategy and marketing consultant, I’ve always found the intricate interaction between organizational culture and strategy to be fascinating. Today, I’m excited to delve into a topic at the intersection of these domains: how businesses can...
According to a recent study by the Harvard Business Review, only 8% of leaders manage strategy execution effectively. Furthermore, leaders who can strategize well are most likely to be able to put the strategy into place, but only because they happen to make the right...
An Interview with Pamela Campagna | President, BLUE SAGE Consulting, Inc. What do you most like about your job? Because I work with many companies and organizations, I’m able to carry what I learn from one situation to another. The variety and the constant...
Even though your business is considered successful, you still feel like there’s more that can happen; you’re just not sure how or what. You’ve thought about hiring a business consultant but don’t really think that it’s worth the expense because...
In my first post on sales and marketing alignment, I shared a demand generation alignment checklist I’ve created and have continually refined over many years of marketing with many high-growth software companies. Here, I’ll dive into the first two items of the...
For inbound marketing to succeed, companies must adopt the mindset of an inbound business. In other words, they need to align their inbound marketing efforts with the goals and processes of sales, product, IT, and other departments. For example, when inbound marketing...