by Pam Campagna | Business Marketing, Business Trends, Inbound Business
Recently, there’s been a great LinkedIn group discussion around key considerations for successful sales and marketing alignment. Alignment seldom happens by accident or because everyone wishes it. It requires true conscious competence and a commitment by all key...
by Pam Campagna | Business Marketing, Entering a Foreign Market, Global Marketing, Inbound Business
At the TBK Consult Synergy Conference for independent management consultants in Lisbon 12-14 November, Pamela Campagna presented business development frameworks to help software companies get access to the North American market. PRLog – COPENHAGEN, Denmark...
by Pam Campagna | Business Marketing, Inbound Business, Social Media Marketing
In this week’s post called “Marketing in 2014”, HubSpot comments that “A lot’s happened in the marketing world in the last few years.” That’s the understatement of the century, and a lot has happened in the last few decades. This week I attended HubSpot’s Inbound14...
by Pam Campagna | Business Marketing, Managing Change, Social Media Marketing
Are you talking over the heads of your audience? It’s easy to do without realizing it. One of the benefits of being a business management consultant is getting out in the world every day and meeting people from various types of companies and industries. I recently had...
