BLUE SAGE BLOG
Welcome to the BLUE SAGE Blog! Here, you will find insightful industry trends, expert analysis, and actionable tips to propel your business forward. We also unpack the latest developments in strategy, marketing, and more.
Whether you’re a seasoned entrepreneur, a budding startup, or simply curious about the latest industry trends, our blog has something for everyone.
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4 Reasons Why You Should Use a Business Management Consultant
Even though your business is considered successful, you still feel like there's more that can happen; you're just not sure how or what. You've thought about hiring a business consultant but don’t really think that it's worth the expense because you're not sure how...
Understanding Buyer Personas: The Key to Effective Marketing and Sales Alignment
In my first post on sales and marketing alignment, I shared a demand generation alignment checklist I’ve created and have continually refined over many years of marketing with many high-growth software companies. Here, I’ll dive into the first two items of the...
Spotlight on Sales and Marketing Alignment
Successful sales and marketing alignment seldom happens by accident or because everyone wishes it. It requires true conscious competence and a commitment by all key parties. Over several posts, I’ll share a demand generation alignment checklist that I’ve created and...
4 Ways The Hopkinton Town Slogan Applies to Business
Every April, my hometown of Hopkinton, MA - the start of the Boston Marathon - turns into an athlete’s village when tens of thousands of runners and spectators descend on our streets to make their way along the 26.2 mile course into Boston. In years past, we...
6 Inbound Marketing Myths That Set You Up for Failure
It’s fine to learn from your own mistakes, and it’s better to learn from someone else’s. Take inbound marketing for example. Countless businesses have tried to implement inbound marketing within their organization, only to fail miserably. And why? Not because of any...
Poking, Prodding, Producing: The 3P Method of Business Management Consulting
Those of you who are familiar with us know that we take a somewhat unique approach to business management consulting. In addition to the research, reporting and advisements of traditional consultants, we actually enjoy getting our hands dirty with execution. That...