BLUE SAGE BLOG
Welcome to the BLUE SAGE Blog! Here, you will find insightful industry trends, expert analysis, and actionable tips to propel your business forward. We also unpack the latest developments in strategy, marketing, and more.
Whether you’re a seasoned entrepreneur, a budding startup, or simply curious about the latest industry trends, our blog has something for everyone.
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Canary in the Coal Mine or Canary in the Classroom?
“Mom, why are you doing this?” A text message I’ve received many times in the past few weeks from my daughter – a millennial whose employer (along with her husband’s) has decided to wait until 2021 before they allow employees back into the workplace. I am a primary...
The Challenge and Opportunity of Effective Strategy Execution
According to a recent study by the Harvard Business Review, only 8% of leaders manage strategy execution effectively. Furthermore, leaders who can strategize well are most likely to be able to put the strategy into place, but only because they happen to make the right...
Q&A with Pamela Campagna, BLUE SAGE Consulting
An Interview with Pamela Campagna | President, BLUE SAGE Consulting, Inc. What do you most like about your job? Because I work with many companies and organizations, I'm able to carry what I learn from one situation to another. The variety and the constant challenge...
7 Secrets to an Effective Virtual Workshop
Collaboration in a global marketing setting can be challenging on the best of days. Our guest blogger, Jen Kelly of New Initiatives Marketing shares her views on how to rise to the challenge. Delivering a workshop can be one of the best ways to share your knowledge...
Common Mistakes in the Marketing-to-Sales Lead Process and How to Avoid Them
The marketing-to-sales lead process should be simple. Marketing generates quality leads, sales happily accept them, deals close, the MQL to SQL (Sales Qualified Leads) conversion rate is almost 100%, and everything is terrific, right? WRONG! If marketing holds onto...
New Year, New Resolve, New Perspective
Perhaps, like many people around the world, you made New Year Resolutions as last year rolled into this one. Items such as eating healthier, getting organized and losing weight typically top the list of resolutions people commit to in the waning hours of New Year’s...