BLUE SAGE BLOG

BLUE SAGE on Business: Spotlight on Sales and Marketing Alignment/3

In my first post on the sales and marketing alignment topic, I shared an alignment checklist that I’ve created and refined over the years. My third post in the series discusses how to understand MQL-to-sales opportunity metrics and issues. The marketing-to-sales lead...

New Year, New Resolve, New Perspective

Perhaps, like many people around the world, you made New Year Resolutions as last year rolled into this one. Items such as eating healthier, getting organized and losing weight typically top the list of resolutions people commit to in the waning hours of New Year’s...

4 Reasons Why You Should Use a Business Management Consultant

  Even though your business is considered successful, you still feel like there's more that can happen; you're just not sure how or what. You've thought about hiring a business consultant but don’t really think that it's worth the expense because you're not sure...

BLUE SAGE on Business: Spotlight on Sales and Marketing Alignment/2

In my first post on Sales and Marketing Alignment, I shared a demand generation alignment checklist that I’ve created and continually refined over many years of marketing with a number of high-growth software companies. For quick reference here’s my 10 step Sales and...

BLUE SAGE on Business: Spotlight on Sales and Marketing Alignment/1

Recently, there’s been a great LinkedIn group discussion around key considerations for successful sales and marketing alignment. Alignment seldom happens by accident or because everyone wishes it. It requires true conscious competence and a commitment by all key...