BLUE SAGE BLOG

BLUE SAGE on Business: Spotlight on Sales and Marketing Alignment/2

In my first post on Sales and Marketing Alignment, I shared a demand generation alignment checklist that I’ve created and continually refined over many years of marketing with a number of high-growth software companies. For quick reference here’s my 10 step Sales and...

BLUE SAGE on Business: Spotlight on Sales and Marketing Alignment/1

Recently, there’s been a great LinkedIn group discussion around key considerations for successful sales and marketing alignment. Alignment seldom happens by accident or because everyone wishes it. It requires true conscious competence and a commitment by all key...

How HubSpot’s Inbound14 Reminds Me of MacWorld Boston 1985

In this week’s post called “Marketing in 2014”, HubSpot comments that “A lot’s happened in the marketing world in the last few years.” That’s the understatement of the century, and a lot has happened in the last few decades. This week I attended HubSpot’s Inbound14...

4 Ways That “It All Starts Here” Applies to Your Business

Every April, my hometown of Hopkinton, MA  - the start of the Boston Marathon - turns into an athlete’s village when tens of thousands of runners and spectators descend on our streets to make their way along the 26.2 mile course into Boston. In years past, we would...

6 Mythes d’Inbound Marketing qui vous feront échouer

C'est bien d'apprendre de vos propres erreurs, mais il est préférable d'apprendre de quelqu'un d'autre. Prenez l’Inbound Marketing par exemple. De Nombreuses entreprises ont essayé de mettre en œuvre l’Inbound Marketing dans leur organisation, seulement pour échouer...