Micro-commitments are small, manageable actions taken consistently over time. They are the complete opposite of grand, one-off gestures, championing instead the steady drip of effort that can lead to an ocean of impact. This concept, while simple, taps into the deep...
As a business strategy and marketing consultant, I’ve always found the intricate interaction between organizational culture and strategy to be fascinating. Today, I’m excited to delve into a topic at the intersection of these domains: how businesses can...
According to a recent study by the Harvard Business Review, only 8% of leaders manage strategy execution effectively. Furthermore, leaders who can strategize well are most likely to be able to put the strategy into place, but only because they happen to make the right...
In my first post on sales and marketing alignment, I shared a demand generation alignment checklist I’ve created and have continually refined over many years of marketing with many high-growth software companies. Here, I’ll dive into the first two items of the...
After years of cold-calling and prospecting, your sales team is now (or soon to be) receiving inbound leads for the first time. The question is, are they ready? In our experience, most sales teams are not; they ignore the key differences between inbound (warm) leads...