In my first post on sales and marketing alignment, I shared a demand generation alignment checklist I’ve created and have continually refined over many years of marketing with many high-growth software companies. Here, I’ll dive into the first two items of the...
It’s fine to learn from your own mistakes, and it’s better to learn from someone else’s. Take inbound marketing for example. Countless businesses have tried to implement inbound marketing within their organization, only to fail miserably. And why? Not because of any...
After years of cold-calling and prospecting, your sales team is now (or soon to be) receiving inbound leads for the first time. The question is, are they ready? In our experience, most sales teams are not; they ignore the key differences between inbound (warm) leads...
Après des années de démarchage téléphonique et de prospection, votre équipe de vente reçoit maintenant (ou recevra bientôt) des prospects entrants pour la première fois. Mais est-elle réellement prête? Selon notre expérience, la plupart des équipes de vente ne le sont...