In my first post on sales and marketing alignment, I shared a demand generation alignment checklist I’ve created and have continually refined over many years of marketing with many high-growth software companies. Here, I’ll dive into the first two items of the...
After years of cold-calling and prospecting, your sales team is now (or soon to be) receiving inbound leads for the first time. The question is, are they ready? In our experience, most sales teams are not; they ignore the key differences between inbound (warm) leads...
I recently hiked two 4,000-foot peaks in the White Mountains. This may not seem like a big deal to many – unless you’re afraid of heights like I am. Regardless, I decided to join in on a trip to the White Mountains, thinking, “How difficult could this be”? I learned...
I recently hiked two 4,000-foot peaks in the White Mountains. This may not seem like a big deal to many – unless you’re afraid of heights like I am. Regardless, I decided to join in on a trip to the White Mountains, thinking, “How difficult could this be”? I learned...
We originally posted this Healthy Business Checklist in 2008. The checklist items are still valid over three years later, but there are a few significant adjustments… 1. Keep Your Plans Current In 2008, we talked about taking a look at your sales funnel, and closely...