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What is an Inbound Business?
For inbound marketing to succeed, companies must adopt the mindset of an inbound business. In other words, they need to align their inbound marketing efforts with the goals and processes of sales, product, IT and other departments. For example, sales teams may be greeted with volumes of incoming leads from an inbound marketing campaign that change the conversation from “product pitching” to prospect engagement. This may means additional skills development for the sales team, an evaluation of the company’s revenue model and identification of new processes. Easier said than done, of course.
BLUE SAGE Consulting can help. Our inbound business consultants have worked with companies of all sizes and industries as they absorb and manage the impact that inbound marketing has on their overall business strategy, with a strong focus on:
- Implementation: Inbound marketing involves a lot of moving parts and requires a great deal of effort, so where to start? We’ll work closely with your in-house teams as they design their inbound marketing programs to ensure that you understand the company-wide impact of the inbound approach.
- Adoption: To make sure your entire organization is prepared for inbound marketing, BLUE SAGE provides a variety of training/consulting services to get your team up and running quickly, from skills development workshops to live in-person coaching. We’ll ensure that your entire business is ready to meet the needs of the inbound approach.
- Measurement: Which inbound marketing metrics hold significance for your business? BLUE SAGE will help you analyze a wide range of metrics to ensure that your business is making critical decisions based on data that is accurate, relevant and meaningful.
- Growth: Inbound marketing is never complete; it is always a work-in-progress and there are always improvements to be made. We’ll help you determine what’s working, what isn’t, and identify key growth areas for your inbound marketing programs.
A successful inbound business looks at the business impact of inbound marketing efforts. To learn more about becoming an inbound business – including information on how Blue Sage can help you in the process – be sure to: