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7 Secrets to an Effective Virtual Workshop

NOTE: Collaboration in a global marketing setting can be challenging on the best of days.   Our guest blogger, Jen Kelly of New Initiatives Marketing shares her views on how to rise to the challenge.   Delivering a workshop can be one of the best ways to share your knowledge and get in...

How HubSpot’s Inbound14 Reminds Me of MacWorld Boston 1985

In this week’s post called “Marketing in 2014”, HubSpot comments that “A lot’s happened in the marketing world in the last few years.” That’s the understatement of the century, and a lot has happened in the last few decades. This week I attended HubSpot’s Inbound14 conference, and it reminded me...

Eight Things I Learned From Social Media Beginners

Are you talking over the heads of your audience? It’s easy to do without realizing it. One of the benefits of being a business management consultant is getting out in the world every day and meeting people from various types of companies and industries. I recently had the opportunity...

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