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BLUE SAGE on Business: Spotlight on Sales and Marketing Alignment/3

In my first post on the sales and marketing alignment topic, I shared an alignment checklist that I’ve created and refined over the years. My third post in the series discusses how to understand MQL-to-sales opportunity metrics and issues. The marketing-to-sales lead process should be simple right? Marketing generates...



BLUE SAGE on Business: Spotlight on Sales and Marketing Alignment/2

In my first post on Sales and Marketing Alignment, I shared a demand generation alignment checklist that I’ve created and continually refined over many years of marketing with a number of high-growth software companies. For quick reference here’s my 10 step Sales and Marketing Alignment for Demand Generation. 1....




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