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Confronting the Challenges of Strategy and Strategy Execution

According to a recent study by the Harvard Business Review, only 8% of leaders can strategize and execute their strategy effectively. Furthermore, leaders who can strategize well are most likely to be able to put the strategy into place, but only because they happen to make the right choices...



BLUE SAGE on Business: Spotlight on Sales and Marketing Alignment/2

In my first post on Sales and Marketing Alignment, I shared a demand generation alignment checklist that I’ve created and continually refined over many years of marketing with a number of high-growth software companies. For quick reference here’s my 10 step Sales and Marketing Alignment for Demand Generation. 1....



Leadership Comes from Different Places

“I believe the children are our future. Teach them well and let them lead the way.” – Whitney Houston Last weekend, I participated as a judge at the 20th Annual Kogod Case Competition at my alma mater, American University.  More than 175 undergraduate and graduate students dedicated their time...




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