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New Year, New Resolve, New Perspective

Perhaps, like many people around the world, you made New Year Resolutions as 2015 rolled into 2016. Items such as eating healthier, getting organized and losing weight typically top the list of resolutions people commit to in the waning hours of New Year’s Eve. Many business leaders take advantage...



BLUE SAGE on Business: Spotlight on Sales and Marketing Alignment/3

In my first post on the sales and marketing alignment topic, I shared an alignment checklist that I’ve created and refined over the years. My third post in the series discusses how to understand MQL-to-sales opportunity metrics and issues. The marketing-to-sales lead process should be simple right? Marketing generates...



How to Enter The North American Market with Software-based Solutions

At the TBK Consult Synergy Conference for independent management consultants in Lisbon 12-14 November 2014, Pamela Campagna will present business development frameworks to help software companies get access to the North American market. PRLog – Oct. 21, 2014 – COPENHAGEN, Denmark — North America is the largest market for...



How HubSpot’s Inbound14 Reminds Me of MacWorld Boston 1985

In this week’s post called “Marketing in 2014”, HubSpot comments that “A lot’s happened in the marketing world in the last few years.” That’s the understatement of the century, and a lot has happened in the last few decades. This week I attended HubSpot’s Inbound14 conference, and it reminded me...



BLUE SAGE on Business: Spotlight on Sales and Marketing Alignment/1

Recently, there’s been a great LinkedIn group discussion around key considerations for successful sales and marketing alignment. Alignment seldom happens by accident or because everyone wishes it. It requires true conscious competence and a commitment by all key parties. Over the next several posts, I’ll share an alignment checklist...



4 Ways That “It All Starts Here” Applies to Your Business

Every April, my hometown of Hopkinton, MA  – the start of the Boston Marathon – turns into an athlete’s village when tens of thousands of runners and spectators descend on our streets to make their way along the 26.2 mile course into Boston. In years past, we would make...



“3P” Method of Business Management Consulting: Poking, Prodding, Producing

Those of you who are familiar with BLUE SAGE know that we take a somewhat unique approach to business management consulting. In addition to the research, reporting and advisements of traditional consultants, we actually enjoy getting our hands dirty with execution (that sounds a bit gruesome, doesn’t it?). What...



6 Inbound Marketing Myths That Set You Up for Failure

It’s fine to learn from your own mistakes, and it’s better to learn from someone else’s. Take inbound marketing for example. Countless businesses have tried to implement inbound marketing within their organization, only to fail miserably. And why? Not because of any inherent flaws with the inbound marketing process,...



5 Ways to Make Sure Your Sales Team is Ready for Inbound Leads

After years of cold-calling and prospecting, your sales team is now (or soon to be) receiving inbound leads for the first time. The question is, are they ready? In our experience, most sales teams are not; they ignore the key differences between inbound (warm) leads and traditional (cold) leads...




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