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How to Enter The North American Market with Software-based Solutions

At the TBK Consult Synergy Conference for independent management consultants in Lisbon 12-14 November 2014, Pamela Campagna will present business development frameworks to help software companies get access to the North American market. PRLog – Oct. 21, 2014 – COPENHAGEN, Denmark — North America is the largest market for...



How HubSpot’s Inbound14 Reminds Me of MacWorld Boston 1985

In this week’s post called “Marketing in 2014”, HubSpot comments that “A lot’s happened in the marketing world in the last few years.” That’s the understatement of the century, and a lot has happened in the last few decades. This week I attended HubSpot’s Inbound14 conference, and it reminded me...



BLUE SAGE on Business: Spotlight on Sales and Marketing Alignment/1

Recently, there’s been a great LinkedIn group discussion around key considerations for successful sales and marketing alignment. Alignment seldom happens by accident or because everyone wishes it. It requires true conscious competence and a commitment by all key parties. Over the next several posts, I’ll share an alignment checklist...



5 Secrets I Learned About Business Management From my Mom

It’s pretty unusual to use the words “business” and “Mom” in the same sentence (since my Mom was never in business), but I’ve gotten to thinking that there are many lessons that we learn throughout our lives  that hold true in the business world. 1.  Know the rules. Whether...



Eight Things I Learned From Social Media Beginners

Are you talking over the heads of your audience? It’s easy to do without realizing it. One of the benefits of being a business management consultant is getting out in the world every day and meeting people from various types of companies and industries. I recently had the opportunity...




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