As a business strategy and marketing consultant, I’ve always found the intricate interaction between organizational culture and strategy to be fascinating. Today, I’m excited to delve into a topic at the intersection of these domains: how businesses can...
Successful sales and marketing alignment seldom happens by accident or because everyone wishes it. It requires true conscious competence and a commitment by all key parties. Over several posts, I’ll share a demand generation alignment checklist that I’ve created and...
It’s fine to learn from your own mistakes, and it’s better to learn from someone else’s. Take inbound marketing for example. Countless businesses have tried to implement inbound marketing within their organization, only to fail miserably. And why? Not because of any...
Are you talking over the heads of your audience? It’s easy to do without realizing it. One of the benefits of being a business management consultant is getting out in the world every day and meeting people from various types of companies and industries. I recently had...
For inbound marketing to succeed, companies must adopt the mindset of an inbound business. In other words, they need to align their inbound marketing efforts with the goals and processes of sales, product, IT, and other departments. For example, when inbound marketing...