This ebook offers tidbits from more than 70 “big thinkers” on a wide range of topics and thoughts to get us started in the new year. Get the free ebook: http://www.typepad.com/services/trackback/6a00d83451b31569e20120a706b324970b

Here’s one more to think about…Thoughtfulness. Being “thoughtful” in business can mean acting deliberately and with a sense of purpose.  From a consultant’s bird’s eye view, I often see companies that form an opinion or take action…without being “thoughtful”. Take time to consider the impact of decisions big and small. Being “thoughtful” in business can also mean acting with concern and consideration for those with whom you come in contact, and can make the difference between a bad experience and a successful one.

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While it’s hard to avoid the doom and gloom headlines, blog content and conversation of today’s market, there are many who can see opportunities to “do things differently”. As businesses tighten their belts and assess their position in the current market, some believe that this means “I guess I’ll have to work more efficiently”, or “I’ll pay more attention to detail now”. Shouldn’t we be doing this in any economy - good or bad?

If you’re part of the population (as I am) who believes that opportunities abound, here are a few “marketing lessions from the world of management consulting”:

1. Expand your learning. Many folks are using this “quiet time” in the job and business market to brush up on their personal skills. Interested in learning more about website marketing? Check out High Rankings’ workshops on social media, web analytics and website copywriting.

2. Be a leading indicator. A colleague has just finished a two-year run of challenging conditions in his business…. by landing his “dream job” - one that he wasn’t even looking for! According to him, he’s a “leading indicator” of what’s in store for the rest of us over the next few years.

Take a look around you. Are you observing trends that your clients may not? Which of your business relationships are most solid right now? What does this mean for the work that you do and how might that be a predictor of future business?

3. Be hopeful. Hopeful (adj., exciting hope; promising advantage or success) is different than wishful (adj., having or showing a wish; desirous; longing). Hopeful means being optimistic about what your role in the future can be - how can you take that half full glass and turn it into a) revenue, b) a new job opportunity, c) a different view of the business world? Wishful thinking anticipates something that may not be an improvement over the current situation, and is likely not based in real probability. Be hopeful about what’s around the corner and know what it means to you and your business.

I recently hiked two 4,000-foot peaks in the White Mountains.  This may not seem like a big deal to many, however I have a fear of heights that seems to be progressing over time.  The Bourne Bridge brings sweaty palms, and the Golden Gate is almost insurmountable.  Regardless, I decided to join in on a trip in the White Mountains, thinking,  “How difficult could this be”? Note: there’s a big difference between walking or running 7 miles and hiking 7 miles!

Call it blind faith or dumb luck….here are a few things that I learned from this endeavor that aren’t all that different than Business Lessons Learned:

• Lesson 1: Start with a Committed (and Experienced) Team
  When I agreed to go on this hike, I knew that I would be in the company of a group of people who were more experienced than I was - one of our companions was looking to complete his list of “4,000’ Peaks Climbed”.  In fact, the reason that I had signed up for this hike was to join a friend of mine – a nice way to spend a Saturday, right? When we arrived at the trailhead, it was cold, damp, foggy and rainy (and about 30 degrees). Two of our members (including my friend) opted to stay back and enjoy a warm fire and lunch and drinks at a nearby restaurant.  I decided to continue on and do the hike with 6 other strangers.  After all, it was only 7 miles, the rain had stopped and I figured we’d be home before dinner.
  
• Lesson 2: Be Ready for the Pitfalls
  As we prepared to embark on our journey, each hiker outlined their thoughts about the upcoming adventure.  The experienced hikers talked about routes, rain, wind, and fog. The novices (like me) talked about bathroom facilities, warm clothes and lunch. We were all anxious to get started.  Little did we know what was ahead of us.  John Assaraf of “The Secret” fame (www.johnassaraf.com) describes the road to achievement and self development much like driving a car in the dark: you may not be able to see what lies beyond the range of your headlights, but as you come closer, you can see more clearly. We were ready.
  
• Lesson 3: Take Things as They Come
  Our hike was planned to cover (2) 4,000 foot peaks in the White Mountains: Mt. Osceola and its counterpart, East Osceola. We scaled the first peak and move forward in somewhat challenging conditions.  Stepping over rocks, attempting to stay on eroded paths, we encountered unpredictable trail conditions that were affected by the weather.  At each turn and elevation, the terrain presented a new challenge (especially for the novices in the group, like me), and we plodded long, chattering the entire way. I noticed that when the chatter stopped, the terrain became more treacherous – a sign that I needed to pay more attention to what was ahead of me.
  
• Lesson 4:  Find Your Own Pace
  The hiking group was comprised of novice and seasoned hikers alike.  As time went on, the more seasoned hikers trudged ahead of the rest of the group, acting like scouts who returned to report what was ahead.  It was not unusual for others in the group to drop back and wait for those of us who moved more slowly across the challenging terrain. We developed a kind of rhythm throughout the day, with smaller groups moving together, each at our own pace.
  
• Lesson 5: Celebrate Your Wins
  When we reached the top of the first peak, one of my fellow hikers opened his backpack and then cracked open a bottle of Moet champagne.  Although he had been through these mountains many times before, he realized that for many of us this was our first time.  We raised a glass and celebrated our first victory as we moved cautiously downhill to the second awaiting peak.
  
• Lesson 6: If You’re Not Prepared, Improvise
  Ignorance is bliss, and traveling with experienced hikers is definitely the way to go.  In retrospect, I probably could have been more prepared for the “simple 7 mile hike in the White Mountains”, but we improvised along the way.  My fleece jacket became a towel after a while (we were thoroughly drenched from start to finish).  I borrowed two walking sticks from another hiker (he had brought an extra pair).  And I learned what it means to be a “tree hugger” as I grabbed any branch in sight while sliding down a 45 foot incline.
  
• Lesson 7: When in Doubt, Keep Going
  Throughout the day, it never occurred to me to turn back, and in retrospect, I guess we only stopped twice. At times, some of my fellow hikers questioned the availability of daylight and argued about which paths to take. When the compasses came out, I was a bit nervous, but we appeared to stay on course. There was a critical point where we might have retreated and called it a day – the point of no return. Nonetheless, we moved forward.
  
• Lesson 8: Never Underestimate How Long Things Take
  The hiking guides estimated that our trip should be completed (under normal conditions) in six hours, and it took us nine hours.  When we started, we didn’t have a clear understanding of all of the variables that would affect our progress: fog, rain, slippery terrain, eroded trails, and slower hikers. By the time we returned, our friends were about to contact the state police to report us missing. Would we do it again? Sure. And this time we’re so much wiser!

2008 marks two significant milestones for myself and my family: my daughter graduated from High School just last week, and my consulting firm, BLUE SAGE, enters its 11^th year. What better way to celebrate than to start blogging on my newly designed website?

It seems to me that building and running a business has a lot in common with going through and graduating from High School:

It’s a team effort

When you think about the number of teachers, administrators and coaches that are involved in getting our children through their elementary and secondary education, it really is a team effort. I compare it to the team that I work with year in and year out – the “professionals” – my accountant, financial planner, attorney, and the “support group” – mentors, colleagues and peers.  Each of them have a role in getting me to think, challenge and create a better business than the year before. And my business wouldn’t be where it is today, without them.

Strive for perfection, and accept excellence

My daughter has reinforced my theory that being excellent is a good thing, and being perfect is overrated. She strives for excellence academically, in sports (lacrosse and soccer), and with her personal relationships, and does the absolute best that she can do. In my business, I have learned that there are many ways to do a project “well”. I’ve also learned that some clients are a better fit for my business than others. Some difficult decisions to balance “perfection” vs. “excellence” have led to some good business lessons that I wouldn’t have gotten anywhere else.

The journey is the reward

With a diploma on the mantle and a college acceptance letter in hand, it would be easy to forget that the steps along the way have been the true reward.  BLUE SAGE started in 1997 and has grown over the years, just like my child. Each step in her academic, athletic and social development has brought new learning, entertainment and experiences. Every client that I work with brings different challenges and a chance to “do something new”.

The best is yet to come

These days, many businesses profess that “it’s slow out there”, and point to the doom and gloom articles in business and popular press.  I believe that the best is yet to come.  I look at my daughter and remember (strangely, in a vivid way) what I felt like when I graduated high school and prepared for “the rest of my life”. I remember thinking that there was nothing I couldn’t do. Thirty years later, I guess I still think that there is nothing that I can’t do. Now, though, it’s in the context of a business, and a family. For her, though, the world is her oyster.