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Confronting the Challenges of Strategy and Strategy Execution

According to a recent study by the Harvard Business Review, only 8% of leaders can strategize and execute their strategy effectively. Furthermore, leaders who can strategize well are most likely to be able to put the strategy into place, but only because they happen to make the right choices...



BLUE SAGE on BUSINESS

An Interview with Pamela Campagna President, BLUE SAGE Consulting, Inc. What do you most like about your job? Because I work with many companies and organizations, I’m able to carry what I learn from one situation to another. The variety and constant challenge of solving client problems is really...



New Year, New Resolve, New Perspective

Perhaps, like many people around the world, you made New Year Resolutions as 2015 rolled into 2016. Items such as eating healthier, getting organized and losing weight typically top the list of resolutions people commit to in the waning hours of New Year’s Eve. Many business leaders take advantage...



The Last Gasp – Riding for a Cause

In memory of Brandon “Big Show” Showalter, who passed away suddenly of a heart condition in August 2012, I will be participating in “The Last Gasp”. The Last Gasp is a 62-mile fundraising bike ride that crosses scenic Cape Cod – from Sandwich to Provincetown. I will be riding as...



BLUE SAGE on Business: Spotlight on Sales and Marketing Alignment/3

In my first post on the sales and marketing alignment topic, I shared an alignment checklist that I’ve created and refined over the years. My third post in the series discusses how to understand MQL-to-sales opportunity metrics and issues. The marketing-to-sales lead process should be simple right? Marketing generates...



7 Secrets to an Effective Virtual Workshop

NOTE: Collaboration in a global marketing setting can be challenging on the best of days.   Our guest blogger, Jen Kelly of New Initiatives Marketing shares her views on how to rise to the challenge.   Delivering a workshop can be one of the best ways to share your knowledge and get in...



How to Enter The North American Market with Software-based Solutions

At the TBK Consult Synergy Conference for independent management consultants in Lisbon 12-14 November 2014, Pamela Campagna will present business development frameworks to help software companies get access to the North American market. PRLog – Oct. 21, 2014 – COPENHAGEN, Denmark — North America is the largest market for...



BLUE SAGE on Business: Spotlight on Sales and Marketing Alignment/2

In my first post on Sales and Marketing Alignment, I shared a demand generation alignment checklist that I’ve created and continually refined over many years of marketing with a number of high-growth software companies. For quick reference here’s my 10 step Sales and Marketing Alignment for Demand Generation. 1....



How HubSpot’s Inbound14 Reminds Me of MacWorld Boston 1985

In this week’s post called “Marketing in 2014”, HubSpot comments that “A lot’s happened in the marketing world in the last few years.” That’s the understatement of the century, and a lot has happened in the last few decades. This week I attended HubSpot’s Inbound14 conference, and it reminded me...



BLUE SAGE on Business: Spotlight on Sales and Marketing Alignment/1

Recently, there’s been a great LinkedIn group discussion around key considerations for successful sales and marketing alignment. Alignment seldom happens by accident or because everyone wishes it. It requires true conscious competence and a commitment by all key parties. Over the next several posts, I’ll share an alignment checklist...



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